Ranking in Local SEO seems to be an effortless process. All you have to do is provide your business details to the GMB, create some Directory links, and there you go. You have your local listing somewhere around 7 pack.
However, things get hard when you want to move up your map pack from 7 to 3 packs. Local directory links no longer will help you any more; you need to change your strategy
So what you do?
To make up your Local SEO ranking all, you need content, Yes, you heard it right you need a good content that should target your localized keyword
For instance, Let assume you have a coffee shop. You most likely competing with some of the heavy competition keywords like “best Coffee shop.” However, in this case, you might also be able to rank some of the keywords like “Best coffee shop in Coimbatore.”
You don’t believe me, right?
About 8 out of 10 companies reported that they had seen a 300 percent increase in organic visibility when they use content to improve their Local SEO ranking.
Content can act as an effective tool to rank on local SEO if you use it properly.
Here in this blog, I’m going to share some of the interesting content strategies that will help you to improve your local SEO Ranking.
Why is it so important to Create content for Local SEO?
I often found in the situation answering the question “why it is important to create content for Local SEO.”
Content is like sunscreen more you add better the result it will be. You cant visitors for your event without inviting, right?
Therefore creating content for local SEO is crucial. The key to the content to perform well local is to be having content that should target locally.
1. Local Landing page
Let say, can you rank on the local SEO keyword without having a location webpage? Yes, you can, but the thing you have to work really hard to get those key terms positioned. However, with the location webpage, your local SEO ranking is a piece of cake.
If you have multilocation, you always create a separate webpage for each franchise, like some of the websites like My little gym. Or else you also create location-specific websites in some like Indiamart. However, if you are running a small business creating a separate webpage for each location can be overwhelming; you can keep it simple with one-page per location.
2. State or Regional landing page
Content is a crucial part of Local SEO. The content might break or make your strategies from the 3rd page to the 1st page or 2nd page to the 3rd page.
However, creating multiple location-specific websites might be a daunting process. You can always begin with your location, region, or city.
Or else you can always create a country-specific website with the city-specific page. This can help you to boost your local SEO
There are some of the websites like Incfile that create a state-specific website. The team incfile did a deep dive into buyer personas to understand their audience.
They determined that state location pages would make the UX better for their customers. And, it worked. Incfile not only increased organic traffic but improved conversions.
3. FAQ page
FAQ pages are the major key in creating local-specific content, With voice search changing the way people search, the industry is seeing a shift in how people consume content.
Did you know nearly a third of mobile searches are related to locations?
And, according to BrightLocal, 58 percent of consumers have used voice search to find local business information in the last 12 months.
Do a search on “is there an age limit for getting wax.”
You will be surprised to found the result was filtered from the FAQ and featured in the featured snippet
Special offers and discounts are the best way to enhance the ranking of local businesses, As of today, everyone is crazy about the offer and discount, promo code, and coupons.
Know about your buyer persona and give them what they want by customizing based on the needs of the local residents.
You appeal to the local audience to deliver a location-specific discount. You make them feel special. It has been an intense race leading up to local SERPs. There isn’t too little discount.
5. Host Local Events
Still, there are people looking for events on Facebook, what’s happening in this weekend, I can see so many yoga classes, seminars, workshops, product launch events, etc.
Hosting such types of events can help you increase your brand awareness, however, as I said earlier what’s the use in expecting visitors without inviting.
The event that without announcement on your website means you are losing some of the best chances of getting better local SEO listing.
6. Partner with Local Events
If hosting the is not your cup of tea then you can partner or sponsor with local events that can help you to enhance your brand awareness, This might be an old technique but is very effective in gaining more brand awareness.
If you can’t afford to sponsor an event you can then talk about the local events these strategies can bring a significant impact on your local SEO.
Blogs are the most effective tool to enrich your local SEO. If your local business is trying to compete with the local SERP (organic) result, then the blog comes in handy.
Here are a few ideas to create blogs
- Announcing new location
- Launching new products
- How to find a post
8. Best of Guides
When it comes to creating a “best of” list, I’d like to quote rapper T.I., “You can have whatever you like.”
With a “best of” list, you want to build a guide that gives your readers whatever they like about a topic.
9. Press Page
A press page is something mostly everyone forgot to concentrate did you can press page can help you to bring enhance your Local SEO. By partnering with the right organization press drastically improve the ranking local.
When you want people to find their local business online and visit your URL, the content is key. Search engines have taken these local issues seriously into account. Sure, the NAP and create directory links are still right for you. You want to produce hyperlocal content, however, if you want your business and income to expand.