Did you know about 38% of the organizations plan to spend more than 20% of their total advertising budget on social media channels? Today, Social media has become more of marketing for many businesses to advertise their service/ product and reach their potential audience.
Facebook is the largest social media platform, with more than 2.45 billion active monthly users. Many business people agree is the best platform to generate leads. Which doesn’t means that you should only be compelled to Facebook and rule out other social media.
For example, LinkedIn reports that 89% of B2B marketers use LinkedIn to generate leads. According to these marketers, LinkedIn generates more leads than any other social media channel.
Here is this blog, We going to list some of the most popular social media mediums that you can rely on to generate leads for your business.
1. Facebook Lead Generation:
Facebook is the most popular social media platform used for lead generation. There are approximately two billion users. With a click, marketers can reach anyone in any industry. Many drop shippers use it to market their products, and the CPC rates are among the lowest on Facebook.
Three ways you can get leads from Facebook:
On page promotion
Facebook allows users to create their own business page. This way users can get leads from people who liked your page.
On social media, why is organic promotion important? Organic reach is free. This means if a page has over 100k likes. It can easily reach around 5000 people for free.
Now think. With paid marketing, the total amount will range between $3 and $8 if it has to market to 5000 people.
You can market gated content, landing pages, and even routine posts on your Facebook page.
Off-page marketing refers to promoting lead generation content on Facebook groups, communities, and other pages.
Make sure your off-page marketing looks natural so that it doesn’t look spammy.
Since most business prefers paid promotion because unlike organic, paid promotion brings instant results. Facebook ads work in the same way as Search engine ads. Besides social media offers a variety of social ads each with a different purpose.
Some of the most common types of Facebook ads
Image Ads: Its one of the common types of ads that contains catchy images and attractive content for your product or brand
Video Ads: As the name suggests these ads involve videos that promote your products or services
Poll Ads: With this mobile-only ad format, you can add a two-option poll to an image or video ad to make it more interactive. You can add a separate link for each poll choice.
Carousel Ads: A carousel ad uses up to 10 images or videos to showcase your product or service.
2. Twitter Lead Generation
Twitter is another most popular omgomg social media platform and an effective tool to generate leads.
There are two ways to generate leads on Twitter,
Using Twitter, companies can run a contest or sweepstakes to gain relevant leads. Users who participate in these sweepstakes have the option of sharing the results with other users, further expanding the reach of the sweepstakes.
Same like Facebook users can create paid campaigns on Twitter to gather leads Users can even promote or increase traffic to the website by directing the followers to the landing page.
3. LinkedIn Lead Generation
LinkedIn was one of the best choices for B2B marketers, The conversion rates are higher and the cost per lead is lower compared to other social advertising mediums. About 82% of the B2B marketers reports finding great success in using LinkedIn.
Paid LinkedIn Lead Generation
LinkedIn also offers paid ads for lead generation, similar to other social media platforms. To get started, you will need to create a LinkedIn paid account. Once this is done, you will have the option to choose between three types of ads: text ads, sponsored content, and inmail ads. Test different ad types to determine which offers the best return on investment if you are a beginner. Once done, start using that ad type for your later projects.
4. Instagram Lead Gneration
Another good platform for generating social media leads is Instagram. The app has over 1 billion users and an active community. One of the main ways to promote on Instagram is via hashtags. Posts with relevant hashtags appear in search results when users include them. However, Instagram doesn’t allow URLs. Thus, all content needs to be textual, photo-based, or hashtag-based.
In order to promote lead-based content, you need to include relevant hashtags in the posts.
Due to the fact that URLs are not supported, users can add the link either within a photo or in their profile URL. Therefore, anyone who wants to click on it can do so via the profile link.
Instagram lead ads
The second option is to get Instagram lead ads. Through lead ads on Instagram, viewers can click through to a relevant landing page by clicking on a link within the sponsored post.
The social media platform offers multiple types of advertisements for marketers. With Instagram product ads, they can get their target audience to download an app, visit a website, generate leads, or shop a product.